Why a Speech is Not a Speech
By Jay Conrad Levinson and Michael W. McLaughlin, the
authors of Guerrilla Marketing for Consultants
The demands of speaking are substantial, but so are the
potential rewards. Research shows that, in selling, a
demonstration is 50% more effective than the most glowing
testimonial. A speech demonstrates what you and your
business can do. It also lets your audience see first hand
how you think and work. More…
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Published in Marketing News, October 30th, 2008
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