Use search to transform your channel strategy
As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective, relevant marketing tools becomes daunting.
Google, WPP create research grant program
Online giant Google and media conglomerate WPP have created a grant program to support research into how online media influence consumer behavior, attitudes and decision making.
Problem Solver: How can online retailers increase conversion rates for the holiday season…and beyond?
The issue on the mind of most retailers today is, “How can I grab hold of higher sales and consumer satisfaction during this holiday season?” The malls are becoming less crowded, disposable incomes are dwindling, and most frighteningly, people are losing their jobs at an alarming rate.
What drives online video success?
As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.
Google to pay $125 million in Book Search lawsuit
Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google’s plan to show clips of content from copyrighted books without explicit consent from copyright owners.
Yahoo layoffs spark concerns
Yahoo’s announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.
Will the Google-Yahoo Deal Happen? Who Knows?
According to a just-posted story in the Journal, the likelihood that Google and Yahoo will walk away from their controversial search advertising deal has risen, as talks with the Justice Department have not produced an agreement on terms the companies…
Idaho First Bank Reports Financial Results
MCCALL, ID–(Marketwire - October 30, 2008) - Today Idaho First Bank (OTCBB: IDFB) reported
financial results for September 30, 2008. The Bank experienced significant
growth during the past year. Loans grew to $45.8 million, an 80% increase
from September 30, 2007. Deposits grew by 58% during the same period to
$49.0 million at September 30, [...]
American Marketing Association and Aquent Release 2004 Marketing Salary Survey Results
Claiming to be the most comprehensive of its kind ever
conducted, the survey offers an in-depth exploration of the
dynamics at work in marketing today, as well as the little
explored area of psychographics – charting the personality
traits of an individual – in the marketing population. More…
Search Engine Optimization & Marketing Firm, Oneupweb Reveals Research Showing BtoB Magazine’s Top 100 Advertisers Ignore SEO & Lose Potential Online Business
Oneupweb, a leading search engine optimization (SEO) and
Marketing (SEM) firm, recently published a research study
showing that 46 percent of BtoB Magazine’s Top 100
Advertisers showed only nominal search engine optimization
or ignored it all together. More…
Why a Speech is Not a Speech
By Jay Conrad Levinson and Michael W. McLaughlin, the
authors of Guerrilla Marketing for Consultants
The demands of speaking are substantial, but so are the
potential rewards. Research shows that, in selling, a
demonstration is 50% more effective than the most glowing
testimonial. A speech demonstrates what you and your
business can do. It also lets your audience see first hand
how [...]
U.S. Advertising Expenditures Increases 10.3% From 2004 Level: TNS Media Intelligence/CMR
Total advertising expenditure for the first nine months of 2004
increased 10.3 percent to $102.4 billion compared to the
same time period in 2003. More…
The Brand Version 2.0: Business-to-Business Brands in the Internet Age
The hype-drenched “new economy” is dead, but not before
giving eBusiness initiatives a black eye and proving to the
world that truly great brands take more than money to build.
As we find ourselves back in the real economy, brand
strategy that doesn’t significantly integrate and consider the
impact of the Internet can be as bad a mistake as dot-bombs
dumping [...]
Marketing Department Priorities Often Differ From CEO’s Agenda, ANA/Booz Allen Hamilton Study Finds
A study by the Association of National Advertisers (ANA) and
Booz Allen Hamilton found the corporate marketing function
is not aligned with the CEO’s agenda, instead focusing on
tactical issues such as maintaining branding guidelines,
sharing best practices, and counseling divisions. Further, the
joint study revealed that the role of the CMO is poorly defined
at an alarming number of companies, [...]
The Bottom Line on Marketing Accountability
Marketing accountability and marketing ROI continue to be
hot topics, but studies reveal that there is little action to
accompany the talk. It is time to look at real-world solutions.
More…
U.S. Companies Severely Mismanaging New Business Opportunities, CMO Council/BPM Forum Survey Finds
Marketing and C-Level executives are dissatisfied with the
way they generate new business, yet more than half lack
formal processes to correct the problem. More…
Marketing Today Creates International Email Marketing Law Resource
Email marketing laws now exist in nearly every country, but
most studies show that marketers do not comply with laws.
In the US, the majority of email marketing is incompliant with
the federal CAN-SPAM ACT of 2003. It appears that many
marketers are unaware that the US law affects all email
marketing, not just spam.
Advertisers Will Spend $4 Billion Dollars in 2004 on Search Engine Marketing
A Search Engine Marketing Professional Organization
(SEMPO) concludes that in the U.S. and Canadian market,
advertisers will spend $4.087 billion dollars this year on
search marketing programs. More…
Cardiac Network, Inc. Announces Retirement of 51 Million Shares of Common Stock
SAN FRANCISCO, CA–(Marketwire - October 30, 2008) - Cardiac Network, Inc. (PINKSHEETS: CNWI)
announced today that it will retire 51 million shares of common stock as
part of a capital restructuring in which founders and early stage investors
agreed to make voluntary downward adjustments in their respective holdings.
The restructuring plan was undertaken in anticipation of, and to
facilitate, [...]
Yahoo, AOL in due diligence on combination: source (Reuters)
Reuters - Yahoo Inc and Time Warner Inc’s AOL unit are looking at each other’s books to figure out how much money they could make together and where costs can be saved, a person familiar with the talks said on Wednesday, indicating a merger may finally be on the way.
U.S. auto aid pleas mount; Treasury says no GM talks (Reuters)
Reuters - Six U.S. governors and a group of chief executives on Thursday urged the Bush administration in a letter to aid the embattled auto industry while the White House rebuffed a request for direct support of a merger between GM and Chrysler.
Canadian Spirit Resources Inc. Announces Grant of Stock Options to Replace Stock Appreciation Rights
CALGARY, ALBERTA–(Marketwire - Oct. 30, 2008) - Canadian Spirit Resources Inc. (”CSRI” or the “Company”) (TSX VENTURE:SPI) (PINK SHEETS:CSPUF) announces that subject to TSX Venture Exchange acceptance, the Board of Directors has approved a grant of 600,000 options to acquire shares in the Company to replace 600,000 currently outstanding stock appreciation rights (”SARs”).
“In the current [...]
E.G. Capital Inc. Announces Results for the Second Quarter Ended August 31, 2008
BROSSARD, QUEBEC–(Marketwire - Oct. 30, 2008) - E.G. Capital Inc. (NEX:EGC.H), (”E.G. Capital”), formally National Construction Inc., today announces results for the second quarter ended August 31, 2008.
Comparison of the three months ended August 31, 2008 and August 31, 2007
Revenue was $nil for the three month period ended August 31, 2008 as compared to $52,571 [...]
New snag for Hubble, no repair mission before May (AP)
AP - The Hubble Space Telescope is working again, taking stunning cosmic photos after a breakdown a month ago. But the good news was quickly tempered by NASA’s announcement Thursday that a mission to upgrade the popular telescope will be delayed at least until May.
PC makers recall 100,000 Sony laptop battery packs (AP)
AP - Computer makers are recalling 100,000 laptop battery packs made by Sony Corp. after 40 reports of overheating, according to a U.S. Consumer Product Safety Commission notice Thursday.
