#1 Fresh Live Leads : EST 2006
A Search Engine Marketing Professional Organization
(SEMPO) concludes that in the U.S. and Canadian market,
advertisers will spend $4.087 billion dollars this year on
search marketing programs. More…
A study by the Association of National Advertisers (ANA) and
Booz Allen Hamilton found the corporate marketing function
is not aligned with the CEO’s agenda, instead focusing on
tactical issues such as maintaining branding guidelines,
sharing best practices, and counseling divisions. Further, the
joint study revealed that the role of the CMO is poorly defined
at an alarming number of companies, [...]
Software giant Microsoft is slashing 5,000 jobs over 18 months in its first company-wide layoffs, including 1,400 jobs today following disappointing second quarter results.
Estée Lauder’s 16-year-old “Breast cancer awareness campaign,” an autumn tradition thanks to its pink ribbons, gains a major digital component this year. The campaign will have its largest online presence ever this year, including social media, display ads and special content.
TUCSON, AZ–(Marketwire - January 22, 2009) - Anything Brands Online, Inc. (PINKSHEETS: ANYT)
announced today that its Anything Trucker Division
(www.anythingtrucker.com) has its completed a Cross-Marketing Agreement,
with C3I Logistics, LLC a Minnesota Company. C3I Logistics is also an agent
of Landstar Systems Inc. providing truckload and other transportation
services thru its mid-western facilities. Working together, with Landstar
and its [...]
Yahoo OneSearch has been tapped as the default search engine for Virgin Media’s mobile portal in the UK. The partnership will roll out on December 8.
As we count down the days until 2009, digital marketers are already making their trend predictions. Executive editor Sharon Goldman chats with Adam Turinas, EVP of client development at agency Organic, about his thoughts on interactive marketing for the coming year.
Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.
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AP - A marketing research firm is dimming its Internet advertising outlook for the next four years, the latest sign of the more austere times looming for the high-tech sector.
AT&T Inc., owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels.
ORANGE COUNTY, CA–(Marketwire - November 21, 2008) - Album Creative Studios, Inc., a
full-service brand marketing firm, launches a new program offering big
brand marketing for small businesses.
“We have taken the large, expensive ad agency process and services, and
tailored them to small businesses with a very hands-on approach,” says Matt
Parker, Creative Director.
Album Creative, founded in
2002, combines [...]
NEW YORK, NEW YORK–(Marketwire - Nov. 21, 2008) - Symposium Productions Corp. (OTCBB:SYPJ) announced today that Dennis Garces has been named Chairman effectively immediately.
Dennis Garces has been an entertainment strategic marketing professional since 1992. As a marketer and music executive at A&M, PolyGram, Universal, Sony Music and BMG Music, Dennis created marketing campaigns which involved [...]
CARROLLTON, TX–(Marketwire - November 21, 2008) - It’s the time of year when our noses are
filled with the smell of pumpkin spice, our ears are greeted with the sound
of jingle bells, and our eyes take in the flurry of activity and burst of
color that tells us the holidays are here. Despite the weakened economy,
throughout [...]
Marketers want to incorporate viral video, but seek more ways to measure it. Vicki Powers finds out where this emerging sector stands.
Online local guide Citysearch has released its new version of Citysearch.com with improved local, social and mobile aspects. The company, an operating business of IAC, is expanding its coverage from 140 local city guides to over 75,000 cities and neighborhoods nationwide.
Global Internet Advertising Firm Uses Technology and Its Team of Internet Marketing Consultants to Help Small- to Medium-Sized Businesses Follow Consumers That Have Migrated From Offline to Online Search; Transparent Solution Allows Advertisers to Monitor Their ROI in Real Time
Jerry Yang, Yahoo’s co-founder, is resigning his post as CEO pending his successor’s appointment. He will return to his former role, “Chief Yahoo,” and will remain on the board of directors. Yang took on the position in June 2007 at the board’s request.
TORONTO, ONTARIO–(Marketwire - Nov. 13, 2008) -
Who: MyScreen Mobile, Inc. based in Toronto, Canada, MyScreen (PINK SHEETS:MYSL)(FRANKFURT:WICI) is a patent-pending innovative marketing and advertising solution within the mobile communication industry. It revolutionizes the way in which advertisers are able to communicate with the consumer, and establishes direct dialogue between the two. MyScreen’s technology [...]
Kirsten Mangers Serves on Panel Addressing the State of the Local Online Marketing Industry
Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has renewed its marketing contract. Merkle will continue to provide database management, strategic advice, printing, mailing response and list support and fundraising insight among other services for the Atlanta-based Arthritis Foundation.
For Kingston Technologies, a maker of memory products, taking advantage of user reviews as a marketing tool turned out to be an effective way for a brand to promote its products. The company found recent success by syndicating product reviews of its own Web site on that of Office Depot.
Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.
Lotame has released its Time Spent technology, which is part of its Crowd Control advertising platform. This technology allows companies to track how much time consumers spend in front of and engaged with advertisements on social networking sites such as Bebo, Flixter, Meez and Fotolog.
Entercom Communications Corporation, a US-based radio broadcasting group, has tapped SplashCast, an emerging media content syndication service, for its social network marketing efforts. SplashCast microchannels, which are virtual, interactive, embeddable TVs, will be available on the Web sites of 70 of Entercom’s radio stations.
