Microsoft’s Q2 results in 5,000 layoffs
Software giant Microsoft is slashing 5,000 jobs over 18 months in its first company-wide layoffs, including 1,400 jobs today following disappointing second quarter results.
Virgin Media’s UK mobile portal chooses Yahoo’s OneSearch
Yahoo OneSearch has been tapped as the default search engine for Virgin Media’s mobile portal in the UK. The partnership will roll out on December 8.
Nonprofit TNA finds e-mail more efficient than direct mail
The Trigeminal Neuralgia Association (TNA), a nonprofit health organization that serves patients with neuropathic face pain, has found that e-mail is more cost-effective than direct mail to increase Web traffic. Since the TNA teamed up with StreamSend last year to send its ‘TNA Headline News’ e-mail newsletters, the mailing list has doubled to 20,000, and [...]
Looking ahead: The deal with digital
As we count down the days until 2009, digital marketers are already making their trend predictions. Executive editor Sharon Goldman chats with Adam Turinas, EVP of client development at agency Organic, about his thoughts on interactive marketing for the coming year.
Blockbuster now offering content direct to TVs
Blockbuster Inc. has introduced the 2Wire MediaPoint digital media player which will allow Blockbuster OnDemand content to be accessed directly through a user’s television set. The player will be available for free for a limited time with the advance rental of 25 Blockbuster OnDemand movies for $99.
Google, Yahoo still top, says Nielsen
Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.
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Retailers’ search spend up in Q4
A recent SearchIgnite report reveals that retail search spend has grown in anticipation of fourth quarter holiday sales. Year over year, multi-channel retailers have increased their US search spend by 33% so far in Q4 2008, compared with spending at this time last year.
AT&T restructures ad business unit
AT&T Inc., owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels.
Hasler turns to Bluewolf, Salesforce
Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company.
GM to return two leased jets amid criticism (Reuters)
Reuters - General Motors Corp will return two of its leased corporate jets amid intense criticism in Washington this week on the luxury travel arrangements of its chief executive even as the company pleads for federal aid.
Adconion aquires KTV Digital, creates RedLever
Global audience and content network Adconian Media Group has acquired KTV Digital Media, a production studio and operator of video destination sites. Together the companies will form their own content development and syndication arm to be called RedLever.
Viral video stars
Marketers want to incorporate viral video, but seek more ways to measure it. Vicki Powers finds out where this emerging sector stands.
Citysearch releases increased functionality on Web and mobile
Online local guide Citysearch has released its new version of Citysearch.com with improved local, social and mobile aspects. The company, an operating business of IAC, is expanding its coverage from 140 local city guides to over 75,000 cities and neighborhoods nationwide.
Yahoo’s Yang to step down as CEO
Jerry Yang, Yahoo’s co-founder, is resigning his post as CEO pending his successor’s appointment. He will return to his former role, “Chief Yahoo,” and will remain on the board of directors. Yang took on the position in June 2007 at the board’s request.
Arthritis Foundation renews contract with Merkle
Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has renewed its marketing contract. Merkle will continue to provide database management, strategic advice, printing, mailing response and list support and fundraising insight among other services for the Atlanta-based Arthritis Foundation.
New tool pushes reviews to retail sites
For Kingston Technologies, a maker of memory products, taking advantage of user reviews as a marketing tool turned out to be an effective way for a brand to promote its products. The company found recent success by syndicating product reviews of its own Web site on that of Office Depot.
CMO Casey Jones departs Dell
Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.
USPS to boost shipping costs
Pricing for shipping services will change on January 18, the US Postal Service announced today following a vote by its Board of Governors.
USPS suffers $2.8B loss
The US Postal Service today said it suffered a net loss of $2.8 billion for the fiscal year 2008, which ended September 30.
Lotame releases Time Spent technology for social networks
Lotame has released its Time Spent technology, which is part of its Crowd Control advertising platform. This technology allows companies to track how much time consumers spend in front of and engaged with advertisements on social networking sites such as Bebo, Flixter, Meez and Fotolog.
SplashCast chosen for Entercom’s social network marketing
Entercom Communications Corporation, a US-based radio broadcasting group, has tapped SplashCast, an emerging media content syndication service, for its social network marketing efforts. SplashCast microchannels, which are virtual, interactive, embeddable TVs, will be available on the Web sites of 70 of Entercom’s radio stations.
Innovation Interactive acquires Netmining NV
Innovative Interactive, the parent company of 360i and SearchIgnite, has acquired Netmining NV, a provider of landing page and on-site behavioral optimization technology.
No need to sacrifice brand for sales
Marketers’ two big weapons have been judged very differently. Brand marketing — managing consumer perception — has been gauged by studies that measure brand health. Direct marketing — moving consumers to purchase — has been judged by sales response.
T-Mobile makes a billion-impression buy on Platform-A
T-Mobile USA has partnered with AOL’s Platform-A to create a new Web advertising campaign promoting the new Google Android phone today and tomorrow.
