#1 Fresh Live Leads : EST 2006
The story is classic: A factory replaces the human worker with a machine to mass produce and streamline its process. Well, this isn’t quite the same story, but the idea is the same — leveraging technology to make your business more efficient. In today’s challenging economy, marketing budgets are being slashed and agencies are being [...]
Shopping search engine TheFind.com has partnered with vertical content network Glam Media. The venture will enable Glam.com and other sites within the network to have access to TheFind’s shopping search when searching for boutiques, item type or a particular label.
This week, Verizon delivered some good news: Not only did the firm add 1.5 million new wireless subscribers in the third quarter, net income was up 31%. While landline and DSL customers decreased, the launch of FIOS, the company’s fast Web, phone and television bundle, is meeting its targets. In short, if there is one [...]
As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective, relevant marketing tools becomes daunting.
Online giant Google and media conglomerate WPP have created a grant program to support research into how online media influence consumer behavior, attitudes and decision making.
The issue on the mind of most retailers today is, “How can I grab hold of higher sales and consumer satisfaction during this holiday season?” The malls are becoming less crowded, disposable incomes are dwindling, and most frighteningly, people are losing their jobs at an alarming rate.
As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.
Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google’s plan to show clips of content from copyrighted books without explicit consent from copyright owners.
Yahoo’s announcement that it will cut 10% of its work force − at least 1,500 employees − following a poor third quarter performance has prompted an increase speculation regarding the proposed Yahoo-Google ad partnership.
According to a just-posted story in the Journal, the likelihood that Google and Yahoo will walk away from their controversial search advertising deal has risen, as talks with the Justice Department have not produced an agreement on terms the companies…
MCCALL, ID–(Marketwire - October 30, 2008) - Today Idaho First Bank (OTCBB: IDFB) reported
financial results for September 30, 2008. The Bank experienced significant
growth during the past year. Loans grew to $45.8 million, an 80% increase
from September 30, 2007. Deposits grew by 58% during the same period to
$49.0 million at September 30, [...]
Claiming to be the most comprehensive of its kind ever
conducted, the survey offers an in-depth exploration of the
dynamics at work in marketing today, as well as the little
explored area of psychographics – charting the personality
traits of an individual – in the marketing population. More…
Oneupweb, a leading search engine optimization (SEO) and
Marketing (SEM) firm, recently published a research study
showing that 46 percent of BtoB Magazine’s Top 100
Advertisers showed only nominal search engine optimization
or ignored it all together. More…
By Jay Conrad Levinson and Michael W. McLaughlin, the
authors of Guerrilla Marketing for Consultants
The demands of speaking are substantial, but so are the
potential rewards. Research shows that, in selling, a
demonstration is 50% more effective than the most glowing
testimonial. A speech demonstrates what you and your
business can do. It also lets your audience see first hand
how [...]
Total advertising expenditure for the first nine months of 2004
increased 10.3 percent to $102.4 billion compared to the
same time period in 2003. More…
The hype-drenched “new economy” is dead, but not before
giving eBusiness initiatives a black eye and proving to the
world that truly great brands take more than money to build.
As we find ourselves back in the real economy, brand
strategy that doesn’t significantly integrate and consider the
impact of the Internet can be as bad a mistake as dot-bombs
dumping [...]
A study by the Association of National Advertisers (ANA) and
Booz Allen Hamilton found the corporate marketing function
is not aligned with the CEO’s agenda, instead focusing on
tactical issues such as maintaining branding guidelines,
sharing best practices, and counseling divisions. Further, the
joint study revealed that the role of the CMO is poorly defined
at an alarming number of companies, [...]
Marketing accountability and marketing ROI continue to be
hot topics, but studies reveal that there is little action to
accompany the talk. It is time to look at real-world solutions.
More…
Marketing and C-Level executives are dissatisfied with the
way they generate new business, yet more than half lack
formal processes to correct the problem. More…
Email marketing laws now exist in nearly every country, but
most studies show that marketers do not comply with laws.
In the US, the majority of email marketing is incompliant with
the federal CAN-SPAM ACT of 2003. It appears that many
marketers are unaware that the US law affects all email
marketing, not just spam.
A Search Engine Marketing Professional Organization
(SEMPO) concludes that in the U.S. and Canadian market,
advertisers will spend $4.087 billion dollars this year on
search marketing programs. More…
SAN FRANCISCO, CA–(Marketwire - October 30, 2008) - Cardiac Network, Inc. (PINKSHEETS: CNWI)
announced today that it will retire 51 million shares of common stock as
part of a capital restructuring in which founders and early stage investors
agreed to make voluntary downward adjustments in their respective holdings.
The restructuring plan was undertaken in anticipation of, and to
facilitate, [...]
Reuters - Yahoo Inc and Time Warner Inc’s AOL unit are looking at each other’s books to figure out how much money they could make together and where costs can be saved, a person familiar with the talks said on Wednesday, indicating a merger may finally be on the way.
Reuters - Six U.S. governors and a group of chief executives on Thursday urged the Bush administration in a letter to aid the embattled auto industry while the White House rebuffed a request for direct support of a merger between GM and Chrysler.
CALGARY, ALBERTA–(Marketwire - Oct. 30, 2008) - Canadian Spirit Resources Inc. (”CSRI” or the “Company”) (TSX VENTURE:SPI) (PINK SHEETS:CSPUF) announces that subject to TSX Venture Exchange acceptance, the Board of Directors has approved a grant of 600,000 options to acquire shares in the Company to replace 600,000 currently outstanding stock appreciation rights (”SARs”).
“In the current [...]
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