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Estée Lauder’s 16-year-old “Breast cancer awareness campaign,” an autumn tradition thanks to its pink ribbons, gains a major digital component this year. The campaign will have its largest online presence ever this year, including social media, display ads and special content.
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Announcing the 2009 Bulldog Award for Excellence in Media Relations and Publicity
Yet another special interest group is lining up to ask for a share of the seemingly bottomless Washington cornucopia according to an article Monday morning in The Wall Street Journal. The National Association of Homebuilders (NAHB) is ramping up a campaign…(read more)
Reuters - President-elect Barack Obama is consider delaying a campaign promise to roll back tax cuts on high-income Americans and Washington is mulling further support for Citigroup Inc in the latest efforts to contain the worst global economic crisis in 80 years.
Reuters - President-elect Barack Obama may consider delaying a campaign promise to roll back tax cuts on high-income Americans as he works on a huge stimulus plan to counter the worst economic crisis the world has faced in decades.
NEW YORK, NEW YORK–(Marketwire - Nov. 21, 2008) - Symposium Productions Corp. (OTCBB:SYPJ) announced today that Dennis Garces has been named Chairman effectively immediately.
Dennis Garces has been an entertainment strategic marketing professional since 1992. As a marketer and music executive at A&M, PolyGram, Universal, Sony Music and BMG Music, Dennis created marketing campaigns which involved [...]
AP - The music industry’s courtroom campaign against people who share songs online is coming under counterattack.
T-Mobile USA has partnered with AOL’s Platform-A to create a new Web advertising campaign promoting the new Google Android phone today and tomorrow.
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AP - From YouTube to Flickr, from Facebook to Twitter, images and sentiments from celebrations across the nation flooded into the Internet’s media-sharing sites, just moments after Barack Obama clinched the presidential election.
AP - While crowds gathered at public rallies and millions of others glued themselves to cable news, many spent election night online and they had plenty of company this time around.
Printing and marketing services company VistaPrint has launched a campaign with Marine Toys for Tots, creating six custom-designed cards for the upcoming holiday season. Half of the proceeds from card sales will benefit the charity.
Social media revolutionized the way campaigns were carried out online. How will the new, user-generated Web cover—and influence—Election Day? BusinessWeek bloggers will be monitoring the gamut of social sites and blogs throughout the day to provide a roundup of how Nov. 4 plays out online.
SCOTTSDALE, AZ–(Marketwire - October 31, 2008) - Crown Community Development, developers of
Sereno Canyon,
has appointed Debbie Omundson of Russ Lyon Sotheby’s International Realty
as the director of sales for the community of North
Scottsdale custom homesites. Since the recent release of 46 lots in
phase one at Sereno Canyon, eight private
homesites in the 350-acre community have sold. [...]
Significant Increase in Buy Rates Results From the Campaign Created to Drive Awareness of VOD
Traditionally, online political campaigns have lagged behind online marketers. From the Web site platform to e-mail campaigns to search, we have spent the recent cycles bemoaning our candidates’ approach to online media.
Traditionally, online political campaigns have lagged behind online marketers. From the Web site platform to e-mail campaigns to search, we have spent the recent cycles bemoaning our candidates’ approach to online media.
